Services
Copywriting
Original, elegant copy with a human voice.
I write distinctive, carefully judged copy for commercial, editorial, and strategic communication, with close attention to tone, audience, and intent. The result is language that feels polished, authentic, persuasive, and alive to the purpose it serves.
What’s included
Message development
Clear, persuasive copy shaped around your purpose, audience, and the response you want to encourage.
Tone, audience & intent
Careful attention to tone, style, rhythm, audience, and context, so the writing feels natural, distinctive, and appropriate to its purpose.
Commercial & editorial copy
Original copy for commercial, editorial, and professional communication, including website text, advertising, features, campaigns, and related materials.
Naming & strategic language
Support with names, taglines, positioning lines, and other high-impact wording where precision, originality, and memorability matter.
Key-line options
Alternative versions of important lines, such as headlines, taglines, opening sentences, and calls to action, where useful.
Clarity & refinement
Careful revision of wording, structure, and flow so the final copy feels polished, authentic, persuasive, and ready to use.
Deliverables
Completed copy
Clear, polished copy written to the agreed brief, audience, tone, and purpose, ready for publication or use.
Comments and notes
Brief notes where useful to explain wording choices, offer alternative phrasings, or identify details to confirm before final use.
Delivery
PDF plus a Word/Pages document with the completed copy, plus any agreed supporting notes or alternative wording options.
Best for
Copywriting is ideal when you need original, purpose-driven copy tailored to a specific audience, context, and communication goal.
- Marketing and advertising
- Editorial content
- Professional communications
Managing expectations
Understanding the boundaries of copywriting.
A clear brief is essential
Effective copy depends on accurate information about your audience, goals, offer, and preferred tone of voice.
No graphic design
Copywriting does not include graphic design, visual branding, or page layout unless agreed separately.
Changes to the brief may affect the scope
The agreed work is based on the original brief. Significant changes to the direction, audience, or deliverables may require additional time and a revised quote.
Understanding Copywriting
What copywriting can do for your business, and what helps me write in the right voice from the start.
Need clear, creative copy for a specific audience or purpose?
Send me a few details and I’ll be in touch.